You’ve come to the right place.


If you are:

  • Ready to create client-attracting packages that spotlight your value and practically sell themselves
  • Ready to let go of fear and charge what you’re worth
  • Ready to release money blocks and stand powerfully for your value
  • Ready to work with ideal clients YOU love and who love to pay you for the transformational work you do with them
  • Ready to confidently and calmly talk with prospective clients, even about the money part
  • Ready to let go of doubt and claim your worth as a heartfelt and unstoppable woman
  • Ready to get the support + do what it takes to make your business dreams a reality

Then I invite you to join me in one of my transformational private coaching programs.

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Yes, please!

I help you create a simple and decluttered system

to implement in your business TODAY!

 -Business + Money Mindset Coaching Package Offerings-

Catapulting your life and business forward.


“Creating a Fresh Perspective”

1/2 Day Mini VIP or Whole  Day VIP Intensive Strategy Session

(Virtual or Face-to-Face)

“Lit from Within”

90 – Day Coaching Package (accelerated program)

Business Coaching for the ‘Not so Detailed yet Driven’ Entrepreneur

“Re-Defining Your Future”

6 – month package

Business Coaching  for the ‘Not so Detailed yet Driven’ Entrepreneur 

Is this you?

  • You know you’ve been under charging and over-delivering, and you wish you had someone to help you price your services and encourage full pay clients.
  • You love what you do but aren’t certain how to organize your expertise into lucrative, client-attracting packages or offers. Or even how to organize your day to day priorities.
  • You keep thinking, “Do I have the right niche?!” but you’re not sure so you end up trying to serve everybody, even clients who drain your time and energy. “If you’re talking to everybody, you’re talking to nobody.” -Marie Forleo
  • You crave having a brand that captures your unique spirit, personality and passion, positioning you to powerfully stand out from the cookie-cutter crowd. 
  • You feel in your heart that your mindset about money could definitely benefit from a makeover.
  • You feel nervous every time you talk with a prospective client, knowing you’re not quite sure of what to say when it comes to the money part.

If this is YOU then it’s time to transform what feels overwhelming in your business into everyday easy, in a way that feels powerfully authentic for you.

I am super honoured to invite you into my private world of coaching.



You started your business because your dream is to impact the lives of others, work from your zone of genius and feel excited that you’re making money in a lucrative business that lights you up. Am I right?

However, there’s this little ‘thing’ that keeps holding you back from really moving the needle in your life and your business.

What you’re SEEKING is for all the puzzle pieces to easily fall into place so you can reach your goals and achieve your dreams without waiting any longer. The fact is, pieces of this puzzle don’t just FALL in place without you doing something to create a process and a WAY for them to fall in place.

So, I got some good news and I got some bad news.

The bad news, you need some help.

The good news, we can fix that, together! YEY!

There’s a process and a formula for creating a business that you will absolutely freaking love.

The key ingredient in the formula? You.

When you know your WHY … why you want to create this business of yours then we start from there and start to build it and you up.

The foundation is you. All-ways YOU. We’re not putting the cart before the horse here.

We look at you, your skills, your strengths, your core values, your dreams and wishes and we start to build.

Piece by piece. Day by day. Week by week. Month by month. Ya’ getting me? You see how it works? Create a process. Create a do-able system that works for YOU.

I can help you with all of this. I love doing this kind of work! It’s truly my honour and an enormous passion of mine to help you look at your life and business from another ‘observer’ perspective.

Here’s just a peek at what your business looks like when we are coaching together:

  • You and I create lucrative, client-attracting packages together that spotlight your value and your unique way of working with clients
  • You begin charging what you’re worth and love how good it feels to be free and no longer over-delivering
  • Your new pricing structures are adding income to your bank account with every new client
  • You have crystal clear clarity about your niche, and feel excited every day to only be working with clients you love, and who appreciate YOU and your expertise
  • Your Brand Archetypes make it fun and exciting to capture your unique spirit, personality and passion in all of your marketing
  • You feel aligned and confident about your brand and how easy it is to powerfully and authentically stand out from the crowd
  • Your new mindset about money perfectly aligns with your goals and is powerfully supporting you to reach them
  • You feel confident, calm and relaxed talking with prospective clients, knowing exactly what to say when it comes to the money part
  • You enjoy working in your business, now that all the puzzle pieces are lined up for your success

How does this sound?

If you are dabbling with starting a business, or you have already started your business  (0-5 years) or you want to pivot your current business offerings and revamp and reevaluate then I am the girl for you.

I work privately with you, I take my time, I am an open book and you get what you see.

I go deep and I want you to go deep in order for your business to have a HUGE IMPACT in this world.

So, my dear… are you ready to feel excited that you’re making money in a lucrative business that lights you up? Well then all YOU need to do next is reach out to me so we can start a conversation.

Perhaps you want to do a taster into coaching. Then a mini VIP or a one day VIP is for you! 

If you already know you have to do a hard re-set or review of your business or you are super driven to get your new business up and running then the 90 day and the 6 month will be a good fit because starting your business in the right frame of mind (which is an ORGANIZED and STRUCTURED frame of mind) will set you up for years of success and remove months and possibly years of wasting time spinning your wheels.

A girl without a plan is simply a girl. You are not that person, I know. You are so much smarter than that.

Your time is now.





Working together

As I consider myself to be a world citizen who cares very much about this planet, I actively work to keep my carbon footprint down to a minimum. Because of that, and of course COVID-19, we will work “virtually” via the technology available to us today (as much as possible).

If you are not local (Västerås, Sweden), we will meet on Zoom, Messenger or Skype.

Prior to your first session, we will have a Discovery Call. This call will ensure that you understand what I as a Life, Business and Money Mindset Coach can help you with and it will give me an idea of what it is you want to work towards.

I do all of my own scheduling. We will come up with times that work for both of us.

My time zone is Central European (UTC+01:00) – Stockholm.

I ask that when we meet, please put yourself in a place where you will not be distracted by work, children, pets, computers, social media, etc. I request your full focus as I am giving you mine.

Next steps: Want to get started? Here’s what you do now:

Reach out via my Contact page here on my website or send an email to and let’s get your Discovery Call scheduled. That’s the only way this journey will begin… by you taking the first step.

Once the call is complete and we decide if we are a good fit, then we determine which package you would like to invest in and we start the scheduling.

You will then be sent an invoice via email. When that is paid I will start working on creating your individual package.

For clients in Sweden: You will pay me directly to my Åsa Nilsson Life Coach AB account via Bank Giro or SWISH. I qualify for F-Skatt.

For international clients: You can pay me via Stripe or PayPal in Swedish kronor. The Swedish VAT tax of 25% is already included in your investment.

A monthly payment plan is available for my 6 month package.

So, with all of those details out of the way, let’s get started!